Youth Travel in Taiwan Intermediate Plan (2009 – 2012)
I. Target ： Mainly domestic youth aged from 15 to 30, inviting the participation of international youth.
II. Goals:
• Shaping youth trekking culture in Taiwanese youth, encouraging youth to experience Taiwan , getting to know motherland.
• Making Taiwan become the destination in tour destination in Asia for international youth and students.
III. Operational strategies and plans:
• Fashioning tourist-friendly environment into youth travelers in Taiwan
i. To build up high-quality youth trekking spots: Collaborating with local Trekking Taiwan-Creative Tour organizer NPOs, providing year-long regular and in-depth local service in non-profit way, for example tour guiding, homestay arrangement, in-depth experience etc, enabling youth map out distinctive trekking Taiwan activities.
ii. To enhance breath and depth of consultation service system: continuing enriching the content in Youth Travel in Taiwan website, making the site youth travel in Taiwan information center. Broadening youth travel in Taiwan consultation service windows, setting up youth travel in Taiwan information hub, reinforcing the identification service.
iii. To broaden tourist-friendly policies: broadening the availability of eco-friendly transportation system, encouraging youth taking public transportation or travelling with bicycles or on foot. To broaden inexpensive accommodation system, issuing Youth Travel Card, increasing discounters.
• Organize Youth Travel in Taiwan Maps
i. To continue organizing “Trekking Taiwan-Creative Tour” : Continuing collaborating with NGOs and universities in Trekking Taiwan-Creative Tour(Art & History, Local Lifestyle, Ecotourism & Adventure, Aboriginal Village, Cultural Festival), featured with tour guiding, physical challenge, tourism, public discussion panel, State-own infrastructure visit, DIY experience etc, discovering brand new spots, advocating and implementing “Responsible Tour” spirit. To expand the collaboration with government organizations, for example, coordinating with Ministry of Defense to provide military facility-related activities in offshore islands so as to enrich the abundance and multi-themes of the activities. To consult foreign experience to establish counseling and training mechanism to ensure the safety and quality of the activity, anticipating authentication system, promoting model sustainability, strategic alliance with related industries.
ii. To innovate and to design flagship activity: Openly asking for 10 “Youth Travel in Taiwan” plan annually, encouraging international and domestic youth to form up a team or individual to draw up unique, creative, theme-based or issue-based, socially interactive, or self-challenging travel plan, reasonably sponsoring youth to fulfill their dream, asking youth to record their journey (text, photograph or multimedia etc.) to set up good examples of youth travel in Taiwan, inviting them to lecture in senior high schools and colleges, sharing their moving stories, bringing youth travel in Taiwan in vogue.
iii. To promote E bicycle activity: Cooperating with Sports Affairs Council, Executive Yuan “Bicycle Day”, organizing bike around Taiwan, urging youth experience Taiwan via bicycles, advocating “Bicycle Adulthood Ceremony”.
III. Enhance Promotion on Youth Travel in Taiwan
• Shaping the new image of Taiwan in the eyes of youth: Inviting youthful director or collaborate with professional department students in universities to shoot promotional videos about Taiwan . To enhance internet marketing campaign, operating Youth Travel in Taiwan website and improving online service.
• Integrating government organizations and embassies worldwide: Collaborating with Ministry of Foreign Affairs, Overseas Compatriot Affairs Commission, Government Information Office, Council for Cultural Affairs, Ministry of Education, and Tourism Bureau to promote youth travel in Taiwan for both domestic and international youths. To participate in domestic and international travel fairs, education exhibitions and large youth activities, advertising youth travel in Taiwan multiple products. To continue cooperating with local and foreign youth travel-related organizations and youth groups to promote both nationwide and worldwide.
• Recruiting and training youth travel volunteers and promote youth travel in Taiwan: continuing recruiting and training youth travel volunteers ( youth travel citizen journalist, youth travel e-volunteers, youth travel international promotion ambassadors, youth travel campus promotion ambassadors, international youth travel volunteers, youth travel translation volunteers, youth travel 319 intelligence agents etc.), collaboratively advertising promotion through creativity and friendship of youth, cooperating with international organizations to promote volunteering travel in Taiwan.
IV. Expected Effects and Influence:
• To establish tourist friendly environment for youth tourists, encouraging youth to experience Taiwan in various approaches, brining youth travel into vogue.
• To discover high-quality youth travel in Taiwan travel plan, shaping new culture of youth travel in Taiwan and developing youth travel sector.
• To assist youth in gaining self-confidence and directions, elevating personal competency through youth travel activities.
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